The design concept for the space stemmed from the word ‘movement.’ When viewers watch a video, they expect it to move, but what happens if it does not?
What happens between one ‘PLAY’ to the next? Is it a still picture? Is it a single frame? And what if it only animates due to the viewer’s movement in space? In such an experiment within the interior space, the space becomes one where the ‘PLAY’ button is the movement of people. If they are still, the space pauses; if they are moving, the action starts rolling.
From the company’s brand, we have created the structural language. Whereas the individual is represented in rectangular shapes, the collaboration areas are circular, and the spaces between are triangular. Respectively to a single frame, a camera roll, and the famous ‘PLAY’ button.