Pedrali is an Italian company established in 1963 in Palazzolo sull’Oglio, in the province of Brescia, that produce contemporary design furniture. In the late ‘70s the brand faces the international market weaving a distribution network of more than 100 countries in the world. Pedrali products, from the chairs to the tables and the sofas, passing through the complements, are conceived and designed to be extremely functional while combining innovation, creativity and tradition at the same time.
PEDRALI
The company, considered one of the most influential ambassadors of Made in Italy, designs and realizes innovative furniture suitable for offices, but also public spaces, residential and contract – by this last one is meant not only the furniture supply, but the whole design of the spaces. Two are the company production sites: one in Mornico al Serio where there is “Fili d’Erba”, an automated warehouse that differentiates itself from the classic ones in terms of innovation and technology - designed by Architect Cino Zucchi – and the other one in Manzano. The brand production comprises also other furnishing elements: barstools, tables, lamps, tops and complements and accessories of various kind.
Seatings are the furnishing element on which the company focuses its image the most. Frida chair is a distinctive product resulting from a collaboration, signed by Odoardo Fioravanti, well-known designer who studied Industrial Design at the Design Department of the Politecnico di Milano. With Frida, Pedrali has won the XXII Compasso d’Oro ADI "for pure sculptural beauty". The solid oak structure is combined with the three-dimensional plywood shell achieving the beauty of shapes, innovation and love for details. Frida chair is recognizable for being resistant, extremely light and ergonomic, besides being available in many different finishes.